Macro Review: Policy and External Demand
09-17 15:19 Caijing Magazine

Stimulating consumer demand could do a lot more for China's export-oriented economy than easing monetary policy.
By staff reporter Li
Zengxin
Any monetary policy adjustment in China must be combined with
economic structural change and corporate transformation to achieve its goal,
said Shen Minggao, Caijing's chief economist.
The reason is that China's
relatively strong domestic demand is not sustainable over the long run, and may
do little to keep economic growth from slowing in the face of deteriorating
external demand.
In the fifth edition of Caijing Macroeconomic Weekly
Review, released September 16, Shen stressed the core issue for China's future
sustainable growth lies in stimulating domestic demand by encouraging spending
among the nation's consumers. And this step requires a fundamental change in
policy support from export oriented to domestic consumer growth.
China
has been showing more "major economy" effects recently in two ways: External
demand growth contributed less toward supporting China's export growth; and, at
least to some extent, China's growth rate has influenced international commodity
prices.
Therefore, China's export growth is approaching a bottleneck
that has nothing to do with the U.S. subprime crisis, yuan appreciation, or cuts
in export, value-added tax rebates. "The impact from external and internal
policy tightening did no more than speed up this process," Shen said.
China's export growth has shown some weakness. In August, export growth
slowed notably. Economic setbacks in the European Union and Japan dragged down
growth in emerging markets. As a result, growth in shipments to Europe and Japan
apparently fell for exporters Russia, India and Brazil as well as
China.
It would be unwise for China to wait for the United States to
recover. Bad news for the old, large investment banks could mean two or three
more years of sluggishness for the global economy, Shen predicted.
Hence,
the only way out is to spur domestic demand. For the near term, Chinese domestic
consumption appears to be robust, as monthly retail sales growth has accelerated
so far this year, partially offsetting slowed exports.
However,
consumption growth faces several obstacles. First, the real estate and
automobile sectors – two pillars for local economies – have turned weaker.
Second, in the long run, as deteriorating external demand drags down exports,
investment in export-related industries will fall. Third, growth in industrial
output continues to slow. Bankruptcy or idled factories may drive up
unemployment rates and affect household income growth.
Relaxing monetary
policy will somewhat loosen credit constraints for companies. But because of the
limited scale of consumer leverage, interest rate cuts are more likely to
stimulate production rather than consumption. As uncertainties prevail,
commercial banks are reluctant to lend. Therefore, easing monetary policy may
have only a limited effect, unless such steps are implemented in combination
with structural changes and corporate transformation.
To achieve this
goal, the government needs to set a medium-term objective to stimulate domestic
demand, clarify market expectations, and build investor confidence. The strategy
should include:
— Normalizing prices by abolishing price controls on
major inputs;
— Fiscal support through tax cuts, less government spending and
upgrading structure of fiscal expenditure;
— Adjusting inflation targets by
allowing higher inflation, leaving room for policy changes;
— Stimulating
employment by ensuring the healthy growth of small- and medium-sized
enterprises, encouraging consumption growth, and creating new job
opportunities.
The fifth edition of Caijing Macroeconomic Weekly Review
also contains a section called Caijing Web Site Columnist's Opinion – Economic
Adjustment Unavoidable. In the section, Shen and Professor Song Guoqing of the
Peking University China Center of Economic Research explore current economic
developments.
Song thinks China's economic adjustment is an unavoidable
and natural process, and that the nation's falling inflation rate could be
explained by the slowing pace of monetary transactions. He warned that any
large-scale fiscal stimulus is unlikely. And even if taxes are cut, Song said,
the government should also reduce fiscal expenditures and avoid boosting the
fiscal deficit.
An accompanying Weekly Summary of Macroeconomic Events
includes analyses and assessments of the week's key domestic and international
economic developments.