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Bloomberg Sues Chinese Company over Terminal Design Infringement

07-06 14:08 Caijing
The New York company asked for 6.6million yuan in compensation and an apology to be published on China Daily

A Shanghai court Wednesday began hearing on the case in which Bloomberg accused a Chinese company of infringement on its Terminal design, according to a local Shanghai newspaper.

Bloomberg filed a lawsuit against the Chinese company in September, 2011, claiming that the company’s financial data device was close in design to Bloomberg Terminal, its flagship product.

The New York company asked for 6.6million yuan in compensation and an apology to be published on China Daily, the country’s official English newspapers.

Bloomberg said the financial data device “Da Zhihui” has adopted the similar design of the Terminal’s dual flat-panel display, color keyboard as well as overall style, which could cause confusion between the two products.

The Chinese company argued that its dual-panel display and color keyboard are common products of Hewlett-Packard where both the Bloomberg Terminal and Da Zhihui were made.

Besides, “there’s no need to copy Bloomberg,” said the Chinese company’s lawyer, explaining that DaZhihui is China’s most-sold financial data device, while noting that Bloomberg Terminal is “not famous” in the country.

The Bloomberg Terminal, which accounts for 80% of the company’s revenue, expanded its business to China in 1995 and had become the country’s 3rd largest financial information provider in terms of revenue by the end of 2009.

The newspaper said the case will continue as the Chinese company refused Bloomberg’s offer to resolve the dispute through a meditation.

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