IPhone 5c Sells at Discount in China As Sales Lag Far Behind 5s09-26 16:09 Caijing
IPhone5c, Apple's newly-launched lower-end phone, is selling at discounts as sales remain stagnant overshadowed by the intensively popular iPhone 5s.
|An online reseller is cutting price to promote sales of iPhone4c.|
IPhone 5c with 16 G storage is sold at 3699 yuan (about $604) Thursday at a store on Tmall, the country's largest B2C retail platform, down from the original price of 4488 yuan (about $733).
Information on the webpage showed the store has sold 45 devices following the launch last Friday.
China, for the first time, is among the first 11 countries to welcome Apple's new products this September, underscoring increasing importance Apple places on the world's largest smart phone market.
The country turned out to be the least interested in the cheaper version as a Localytics survey of 20 million iPhones conducted 72 hours after launch found that the split between the iPhone 5s and the iPhone 5c was 78% worldwide but 91% in China.
The figure came as a little bit surprising as the iPhone 5c is largely targeting at emerging markets especially China with huge smart phone ownerships. As much as 380million Chinese are smart phone users in 2012, a survey showed.
Apple announced Monday that it has sold nine million new iPhones in just three days, easily surpassing the previous record that 5 million iPhone 5 phones were sold over the opening weekend.
Though the company did not release a sales breakdown between the new iPhone 5s -and the cheaper, and coloured, 5c, data from Mixpanel, a mobile analytics company, suggests the breakdown was 2:1 in favour of the pricier devices.
The gold-colored iPhone 5s is rather attractive, in particular for Asian markets and prices are pushed to over 10,000 yuan ($1634) at some resellers stores in China amid a mania for the color.
Samsung, Apple's biggest rival, has just announced Thursday that its Galaxy S4 will be offered in two golden colors, following HTC One’s expensive version in 24-carat gold.
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