Facekini makes its mark on fashion08-14 16:58 China Daily
CR Fashion Book, founded by French editor Carine Roitfeld, has published a series of fashion shoots entitled Masking in the Sun, and the face-covering outfits are widely believed to have drawn inspiration from the "facekini" initially worn by middle-aged Chinese women swimmers to protect against sunlight, Southern Metropolis Daily reported.
Facekini refers to nylon masks which cover the head, revealing only the eyes, nose, and mouth, and the word was supposedly coined in 2012 after photos of Qingdao women wearing them to counteract blazing sun went viral on the Internet, and were selected as the most astonishing photos by TIME.
Netizens have said that following the gold purchase rush, which affected global gold prices, and square dancing, facekini is the third biggest contribution that Chinese Dama, or middle-aged women, have made to the world.
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