Pronounced “tsi-jihng,” with a long “i” in the first syllable, the magazine’s title comes from the Mandarin words for finance -- “cai” -- and economics -- “jing.” Investigative acumen and raw courage are trademarks of Caijing Magazine, the leading source for independent business and financial news in China. Under the direction of internationally acclaimed journalist Hu Shuli, the Beijing-based journal publishes every two weeks, and has covered China’s key economic and social issues since its founding by intellectuals in April 1998.
The magazine’s writers, editors and photojournalists adhere to an editorial policy of “independent standpoint, exclusive coverage and unique perspective.” Correspondents outside Beijing are based in Shanghai, Hong Kong, Guangzhou, and Washington, D.C. Each staff member is committed to pushing the journalistic envelope by providing accurate news and in-depth analysis, despite government media restrictions that complicate the tasks. In addition, a number of well-known economists and market analysts regularly contribute as columnists.
Caijing tracks changes in China’s ongoing economic reform, from the evolution of equity markets to the struggle for rule of law. Investment trends, market forecasts, official corruption, government scandals and environmental crises are all fair game. As a result, Caijing is closely read by business leaders, government officials and academics worldwide. Its domestic audience includes China’s most elite entrepreneurs, and its reports are widely quoted by the foreign media.
Rather than confine its coverage to dry business news, however, Caijing looks beyond statistics to explore the forces driving economic trends. As a result, its provocative writing and striking photography open new windows to China for domestic as well as overseas readers. Moreover, investigative reports written by seasoned journalists and no-nonsense editorials from Hu, the editor-in-chief, often affect government policy.
In a land where independent journalism is rare, Caijing is known for exclusive reporting. Its first cover story focused on Qiong Min Yuan, a real estate company that lied about its profits. The company was penalized for insider trading, but not before 50,000 small investors lost millions of dollars. The story was swept under the rug by China’s official media. Only Caijing dared to break the silence.
Caijing does not forget that economic reform touches people’s lives. Its articles often show how China’s fast-paced change affects the underprivileged. This focus was apparent during China’s SARS epidemic in spring 2003. Caijing was the first national magazine to report on SARS, and dug deep to explain the deadly disease while also warning the public. Articles in four, special supplements pointed to weaknesses in China’s public health system and questioned the system’s ability to manage a national crisis. The coverage won international awards.
Hu has led the magazine’s push for hard-hitting, fact-based journalism. She’s made enemies in some government circles but has earned a reputation at home and abroad for fair-minded opinion. Hu was named “International Editor of the Year” in 2003 by World Press Review. In 2006, correspondents for The Financial Times named her the most influential commentator in China and The Wall Street Journal ranked her among the “Ten Women to Watch in Asia.”
In addition to the regular edition published every other Monday, Caijing produces supplements including the photo-essay quarterly Lens and the monthly Finance Series. Every December, its annual publication World & China features articles by global leaders that preview trends for the coming year. Selected magazine articles as well as daily news coverage, English translations and an English newsletter are available on the Internet at www.caijing.com.cn. Caijing also cooperates with foreign universities for student internships, and sponsors a major conference for economic leaders every December in Beijing.
The Caijing newsroom and business offices are located on the 10th floor of the Prime Tower, 22 Chaoyangmenwai Street, Beijing. The main switchboard number is +86-10-658-85047 and the fax number is +86-10-658-85046. The editorial office’s email address is email@example.com. Your comments and questions are most welcome.
What Others Say About Caijing
“Brave, savvy.” The Wall Street Journal
“A crusading business magazine.” The Washington Post
“Regularly pushes at the boundaries of China’s still-limited press freedom.” The Economist
“The benchmark of China’s fast-growing and increasingly daring business press.” South China Morning Post